Viral marketing

Dalle Chess Curiosities di Tim Krabbé (“On Fischer”, 19 febbraio 1999), ecco un empirico saggio di... marketing virale:

In the second interview, GM Eugene Torre, one of the interviewers, gave [Bob] Ellsworth’s address, loudly and clearly, Fischer adding: ‘Thanks for reading the son of a bitch’s address. Some Philippino who loves me should say hello to that motherfucker’.

Bobby Fischer on the subway, New York, 1962
Foto: Life